SUMARY of QUALIFICATIONS
● Extensive Email Campaign Management - including list generation, criteria and statistical tracking of results.
● Knowledgeable of online marketing trends, analysis, metrics, new technologies and software.
● Able to effectively analyze statistical data with various tools including Google Analytics.
● Proven history of Formulating & Executed SEO strategies that garner consistent top 10 Google rankings
● Developed Marketing campaigns and systems to address the South Florida Real Estate industry.
PROFESSIONAL EXPERIENCE:
Webmaster ● Winn-Dixie Grocery Stores ● $68k.+ ● June 2008 - Jan. 2009
● Successfully executed SEO website strategies gaining top 10 rankings for dozens of competitive key phrases.
● Planned & executed strategies to transition static consumer website to content management system.
● Implemented statistical tracking and analysis reporting using Google Analytics and other statistical tool.
● Managed, maintained and deployed email marketing campaigns coordinated with other marketing initiatives.
Art Director ● Balistreri Realty ● $55k.+ ● Aug. 2005 - Dec. 2005
● Revitalized marketing department image as a "fun & friendly" resource for Balistreri Sales Associates.
● Restructured management of department and outdated procedures.
● Coordinated In-house Marketing of 3 companies with print and multimedia projects.
● Re-designed all collateral materials to reflect Balistreri's re-branding position in the luxury real estate market.
● Worked closely with the Communications Director to coordinate re-branding efforts. These programs included marketing of Balistreri Training & recruiting, Balistreri Radio Hour, Balistreri Magazine, International Tradeshow Presence, internal media campaigns, outdoor advertising and programs for affiliated Balistreri Family Enterprises (Intouch Mortgage, Integrity Title, Multi-Unit Sales Division and Balistreri Commercial Division).
Art Director ● Nina Industries, Inc. ● $50k.+ ● 2000-2001
● Responsible for wide web flexographic prepress department to support (3) 42" presses 24/7.
● Primary designer for new packaging or redesigns of existing products.
● Coordinated In-house Marketing of 3 companies with print and multimedia projects.
● Produced & executed dual tradeshow tours (2 separate set-ups at each show) in Atlanta, Chicago and Las Vegas that included 2 full 3D multimedia presentations on a custom 42" gas plasma monitor, 3 different sets of booth displays (printed in-house) and 2 supporting Flash 5 websites. Atlanta's SNA Show Display received the top award for allied products. Websites can be visited at www.ninaplastics.com, www.flexpackusa.com.
● Purchasing agent for all computer related acquisitions and network administrator for Nina Plastics.
● Coordinated up to 100 simultaneous packaging designs.
● Created and maintained an Access database for Graphics project tracking.
● All customer collaboration or inquiries involving printed product were directed to me.
● Supervised in-house oversized (42") polymer plate production department.
● Designed, fabricated and installed custom retail merchandise display for B&H Photo Ninth Ave. Store.
● Maintained cross platform PC/Mac network. 3 Mac / 4 PC.
Creative Director ● United Studios ● $35k.+ ● 1999-2000
● Illustrated & presented 3 dimensional exotic illuminated custom signs for the theme entertainment industry as well as the greater Orlando area. All illustrations were designed to be "production ready", (i.e., to scale, accurately adhering to aluminum / neon production standards and techniques).
● Personally conducted presentations for numerous Walt Disney World project managers. Detailed analysis of design methods, fabrication techniques, installation issues and budget impact were communicated verbally & visually throughout each project adhering to WDW's strict standards of excellence.
● Reviewed & worked with numerous architectural blue prints to accurately create design proposals.
● Supervised 2 designers / presentation artist and 1 technical designer. Responsible for overseeing design integrity during fabrication, assembly and installation. Converted illustrations to provide cut ready production artwork to CNC Routers, Plotters, Large Format Digital Printers.
Art Director ● Graphic Markings ● $15 hr. ● 1998-1999
● Managed a prepress and vinyl production art department in a high volume screen printing facility.
● Produced spot color separation, 4 color process, film based art, digital prints and vinyl graphics.
● Maintained cross platform PC/Mac workstations.
● Directly coordinated customer relations between art department and sales.
Graphics Manager ● OzWorks Design ● $30k ● 1996-1998
● Prepared all Project proposals for each client. Proposals calculated labor & materials cost projections, basic design guidelines, production time table, personnel scheduling and company profit margin to derive pricing.
● Coordinated & assisted in the construction of all scenery, including traveling hard sets for Southern Living Cooking Lite, backdrops & signs for Birmingham Festival of the Arts stages, City Stages, and décor for numerous trade shows.
● Produced large format prints and vinyl signs for events.
● Coordinated and implemented marketing strategies that produced 50% increase in annual sales.
● Performed corporate presentations using numerous graphic mediums including 3D CAD.
● Developed graphic concepts for theme venues, corporate events and interior decor.
● Created graphics, props and signs on sets for commercial video productions.
● Prepared animated web page images.
● Fabricated specialty signs and graphics from construction drawings for museum exhibit.
● Painted 20x30 foot backdrops and murals.
● Carved 3 dimensional foam sculptures for decor, signage and scenery.
● Designed marketing brochures, logos and business cards that enhanced corporate identity and market presence.
● As Treasurer: Tracked acquisitions, expenditures, Projected job cost, Project Quotes, filed taxes and did payroll weekly.
Graphics Manager ● Birmingham Budweiser ● $30k ● 1990-1995
● Managed 3 Departments: Sign Shop (2 employees), POS (1 employee) & Marketing, (various contractors - Bud Girls and myself).
● Purchased annual inventory of neon, metal signs, stand-ups and other promotional items from Anheuser Busch. Budgets ranged from 10k to 40k, depending on market performance.
● Surveyed Off-Premise accounts and collected sales data for Shelf Reset analysis.
● Constructed layout and design for distributor beer sets with 3D marketing program, Shelfset 3000 based on market analysis data. Supervised approved resets.
● Designed and produced unique theme sales promotions, charts, graphs, awards and on-premise custom graphics.
● Designed and produced custom graphics on POS for the Jefferson County market fo r 3 years.
● Regularly hosted entertainment venues and events for VIP guest at Birmingham Race Course, Birmingham Bulls Hockey Arena at BJCC, University of Alabama Football tailgate parties, Budweiser ● ● ● Airship, Bruno's Memorial Classic Senior PGA Golf Tournament at Greystone, Budweiser Clydesdales Team appearances, Alabama State Fair, numerous concerts and specialty / holiday promotional events.
● Installed and serviced Scotch Print vehicle graphics for fleet of 6 mini vans, 15 beverage trucks and 2 tractor trailers.
● Implemented Birmingham Budweiser's first digital sign making department by presenting detailed research analysis and cost justifications to Senior Management & Owners - Dobbs Bros. Management. Developed the department into a separate profit generating entity.
REFERENCES:
Anthony Agresta, Director E-Marketing
Winn-Dixie Grocery Stores ................................................................................ 954-545-1606
Jim Balistreri, Owner / Broker
Balistreri Realty ............................................................................................... 866-902-1010
Satish Sharma, President
Nina Plastics ................................................................................................... 407-831-3484
Julie McAfee, President
United Studios ................................................................................................. 205-326-6540
Cheryl Ray, Production Manager
Graphic Markings ............................................................................................ 205-945-6822
Keith Nelson, Director of Operations
Birmingham Budweiser...................................................................................... 205-956-8671
Nicole Crewes, President
OzWorks Design.............................................................................................. 407-851-6620
EDUCATION:
East Tennessee State University, Johnson City TN .......................................1985-1986
Canandaigua Sr. Academy, Canandaigua NY ............................................... 1980-1983
Karns High, Knoxville TN ............................................................................ 1983-1984
University of Tennessee - BA Advertising & Illustration .................................. 1986-1989
